Marine · Automotive · Aviation

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We built it. We can build yours.

NorthWake Marine builds high-performance websites and full CRM systems for marine, automotive, and aviation service businesses. Not templates. Not page builders. A real platform built specifically for your industry, running on your domain.

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3Industries served

9+Live integrations

AAAccessibility standard

100%Data isolation

Who we build for

Built for your industry

Generic website builders know nothing about how your clients find you, how your jobs are booked, or what makes a service business grow. We do.

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Marine

Detailing, maintenance, storage, bottom paint, canvas, upholstery repair

Boat owners search by marina, by lake, by waterway. We build location pages that rank at every slip in your territory.

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Automotive

Detailing, ceramic coating, PPF, window tint, wraps, mechanical, tire shops

Car owners search by neighborhood and by service type. We build pages for every service and every area you cover.

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Aviation

MRO, aircraft detailing, charter, avionics, FBOs

Aviation clients research thoroughly before committing. A professional site with structured data and clear service details converts at a much higher rate.

The real problem

Your next client is searching right now. Are they finding you or your competitor?

When someone needs their boat detailed, their car coated, or their aircraft serviced, the first thing they do is search Google. Not ask a friend. Not check a bulletin board. They type in a search and click one of the first three results.

If your site is slow, generic, or buried on page two, that client calls your competitor. And because these are recurring service clients, you are not just losing one job. You are losing every job that client would have given you for the next five years.

Most service businesses either have no website, a DIY site that loads in four seconds, or an expensive agency-built site that looks good but has no CRM behind it. Leads come in and disappear into an email inbox. Follow-up is manual. Repeat business is left to chance.

The businesses that win online have three things working together: a fast, professional site that ranks for the right searches, a system that captures and tracks every lead, and integrations that connect their website to the tools they already use.

That is exactly what we build. Not a brochure. Not a placeholder. A complete operating platform that treats your website as the front door to a real business system.

You focus on the work. The platform handles the rest, from the first Google search to a signed waiver to a paid invoice.

Ready to stop losing leads to competitors?

Get in Touch

The CRM

Every lead tracked. Every client remembered.

When a client submits your quote form, they do not disappear into an email. They land in your lead inbox with their name, contact info, what they need, and what type of asset they have. You move them through a visual pipeline with one click.

Every contact has a full profile: their vehicle or vessel fleet, every service you have ever done for them, every call logged, every note added, every document signed. When they call you six months later, you know exactly who they are and what their history is.

The pipeline board shows you every active deal at a glance. Quoted, scheduled, in progress, complete, invoiced. No spreadsheets. No sticky notes. No missed follow-ups.

Lead inbox

Every form submission lands here with full contact details and what they are asking for.

Contact profiles

Name, phone, email, asset fleet, full service history, and activity timeline in one place.

Pipeline board

Kanban view of every active deal. Drag cards through stages from quote to paid.

Activity timeline

Every call, note, email, appointment, and document logged chronologically per contact.

Fleet tracking

Each contact can have multiple vehicles, vessels, or aircraft with their own service records.

Digital waivers

Send a branded link, client signs on their phone, document saves to their profile automatically.

See the CRM in action before you commit.

Drop us a line and we will walk you through a live demo.

Start a Conversation

Search and AI SEO

Built to rank on Google and in AI search results.

Search has changed. People still use Google but they also use AI tools like ChatGPT, Perplexity, and Google AI Overviews to find local businesses. The sites that appear in those results are the ones with structured data, clear entity signals, and semantically complete content.

Every site we ship has full JSON-LD structured data: LocalBusiness schema with your coordinates, hours, and contact info. Service schema for every service you offer. WebSite schema with a search action. FAQPage schema for common questions. This is the technical layer that tells Google and AI systems exactly who you are and what you do.

Command tier adds location and service area pages, AI-optimized content for each service, and quarterly updates to keep your content current and your rankings climbing.

LocalBusiness JSON-LD

Your coordinates, hours, phone, and service area in machine-readable format on every page.

Service schema

Each service gets its own schema entry so Google understands your full offering.

FAQPage schema

Common questions answered in structured data — eligible for rich results in search.

Location pages

Dedicated pages for each marina, city, or service area. Each one optimized independently.

Semantic content

Copy written with entity coverage and keyword depth, not just keyword stuffing.

Quarterly updates

Command tier includes quarterly content refreshes to keep rankings from stagnating.

Integrations

Your website connects to your whole business

A website that does not talk to your other tools creates work. Every integration we build eliminates a manual step you are doing right now.

Calendar sync

Google Calendar, Outlook, and others

When you schedule an appointment in the CRM it appears on your calendar immediately. When a client reschedules via Google Calendar, the CRM updates automatically. No double entry. No missed appointments. The system flags conflicts before they happen.

Accounting and invoicing

QuickBooks, Zoho Books, and others

Every new lead that converts becomes a customer record in your accounting software automatically. When you are ready to invoice, push a draft from the CRM directly to your accounting platform. Your books stay accurate without manual data entry.

VoIP call and SMS logging

Dialpad, RingCentral, and others

Every call and text you make or receive is automatically logged to the relevant contact in the CRM with a timestamp, direction, and duration. You never lose track of a conversation. New callers who are not in the system yet are flagged for follow-up.

Cloud document storage

Google Drive, Dropbox, and others

Signed liability waivers and generated invoices are automatically saved to a folder in your cloud storage, named and organized by client and date. No manual downloading, no missing paperwork, no digging through email attachments.

Everything included

The details that separate a real platform from a brochure

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WCAG 2.1 AA Accessibility

Every site we ship meets Level AA compliance: proper contrast ratios, keyboard navigation, screen reader support, semantic HTML, and ARIA labels throughout. Most agencies never test for this.

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Structured Data and AI SEO

LocalBusiness, Service, WebSite, and FAQ JSON-LD schemas on every page. Your business appears correctly in Google Knowledge Panels, AI search results, and voice search.

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Calendar Sync

Appointments booked through your site sync to your calendar in real time. Moves and cancellations reflect back in the CRM automatically. Supports Google Calendar, Outlook, and more.

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Accounting and Invoicing Integration

New leads become customers in your accounting software automatically. Draft invoices push from the CRM with one click. Supports QuickBooks, Zoho Books, and others.

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Digital Liability Waivers

Clients sign waivers digitally from a branded link. Signed documents are stored in their contact profile and optionally auto-saved to cloud storage.

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Live Reviews Carousel

Pull your real ratings from your business profile and display them live on your landing page. No screenshots, no manual updates. Always current.

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Full CRM Pipeline

Kanban board, contact profiles, asset and vehicle fleet tracking per client, activity timelines, call logging, and a complete lead inbox, all under your domain.

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VoIP Call and SMS Logging

Every call and text is automatically logged to the right contact in the CRM. Supports Dialpad, RingCentral, and other VoIP providers.

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Fully Isolated Per Client

Every deployment runs on its own database and hosting environment. Your client data never shares infrastructure with anyone else. Not even us.

Not sure which tier fits your business?

Book a Free Strategy Call

Pricing

Three tiers. No surprises.

Setup fee covers build and launch. Monthly covers hosting, unlimited edits, support, and updates.

No contractsCancel any timeOne client per market

Launch

$499setup

$49/mo — hosting, unlimited edits, support

A high-performance landing site that generates leads and ranks on Google.

✓5-page landing site (Home, Services, About, Contact, Socials)
✓Mobile-first, WCAG 2.1 AA accessible
✓Quote and contact form routed to your email
✓Analytics setup (Google Analytics 4 or equivalent)
✓LocalBusiness + Service JSON-LD structured data
✓SSL, global CDN hosting
✓Business profile setup and optimization
✓14-day launch timeline
✓1 revision round after launch

Get Started

Available on any tier

One-time additions you can bolt onto any tier at any time, during the build or after launch.

Paid Ads Conversion Tracking

+$299 one-time

Conversion events wired to your Google Ads, Meta, or other ad platform. Fires on form submission, not page load. Clean ROAS data from day one.

Additional Location Pages

+$99 per page

Dedicated pages targeting each marina, service area, or city you operate in. Each page is optimized independently for local search.

Before and After Gallery Page

+$199 one-time

A dedicated gallery page showcasing your best work. Clients can filter by service type. Proven to increase quote form conversions.

Additional Revision Rounds

+$149 per round

Need more back-and-forth on the design? Add revision rounds at any time during or after the build.

AI Phone Receptionist

+$249/mo

An AI agent answers every call 24/7, books appointments directly to your calendar, and logs every caller as a lead in your CRM. You stop missing calls while you are on a job. Setup takes under 10 minutes.

Why not the alternatives

We have looked at what else is out there

Here is an honest breakdown of your other options and where they fall short for a serious service business.

Wix / Squarespace / GoDaddy

Good for a hobby. Not for a business.

✕You own nothing — cancel and your site is gone
✕No CRM, no lead tracking, no pipeline
✕No structured data or AI SEO out of the box
✕Shared hosting, slow load times
✕No integrations with your actual business tools
✕Looks generic because it is generic

Hiring a Generic Agency

You pay for their office, not your site.

✕$3,000-$5,000+ upfront before a single page is live
✕$150-$400/mo for hosting you could get for $20
✕Account managers who have never worked on a boat
✕Templated sites reused across clients
✕No CRM — they upsell that separately
✕Long contracts with vague deliverables

Cheap Industry Site Builders

Cheap because it is the same site for everyone.

✕Cookie-cutter templates with your name swapped in
✕No CRM, no integrations, no pipeline
✕Structured data often missing or incorrect
✕Accessibility rarely tested
✕Support means a ticket queue, not a person
✕You share infrastructure with hundreds of other clients

The closest competitor charges $150-$450/mo for a website alone, no CRM, no integrations, no pipeline. Our all-in Platform tier is $99/mo and includes everything.

FeatureOur PlatformTypical Agency

Setup fee$499-$1,499$3,000-$5,000+

Monthly (site only)N/A — CRM included$150-$450/mo

Monthly (our all-in price)$49-$149/moNot offered

Full CRM includedYes, full pipelineNo — sold separately

Unlimited editsIncluded every monthHourly billing

One client per marketAlwaysRarely enforced

Calendar syncTwo-way, real timeNo

Accounting integrationAuto-creates customersNo

VoIP call loggingAuto-logged to contactsNo

Liability waiversDigital, e-signedNo

AccessibilityWCAG 2.1 AA compliantRarely tested

Structured dataFull JSON-LD suiteBasic or none

Data isolationYour own databaseShared hosting

AI phone receptionistAvailable add-onNot offered

The process

From inquiry to live in three steps

Discovery

Fill out the form below. We follow up within one business day to collect your services, brand assets, and integration needs. No lengthy intake forms, no kickoff calls with six people on the line.

Build

We build your site and CRM in parallel. You get a staging link to review before anything goes live. We handle all the technical setup: DNS, SSL, Supabase, integrations, and structured data.

Launch and handoff

We point your domain, run a full QA pass, and walk you through the CRM on a recorded screen share. You go live knowing exactly how to use everything.

Common questions

Answered honestly

How long does it take to launch?

Launch tier is 14 days from the time we have your content and assets. Platform is 30 days. Command is 45 days. These are firm commitments, not estimates.

Do I need to provide content or do you write it?

We write all the copy. We need your service list, a few sentences about your business, your logo, and some photos of your work. We handle the rest, including SEO-optimized service descriptions.

What happens if I want to cancel?

No contracts. Cancel any time with 30 days notice. You keep your domain. You keep any content you provided. We will export your CRM data to a CSV so you walk away with everything.

Can I use my own domain?

Yes, always. If you already own a domain we point it to your new site. If you need one we will help you register it. Your domain stays yours regardless of whether you are our client.

What industries do you build for?

Marine service businesses (detailing, maintenance, storage, repair), automotive service shops (detailing, wraps, PPF, ceramic coating, mechanical), and aviation (MRO, detailing, charter). If you run a service business with recurring clients and appointments, this platform fits.

Is the CRM hard to use?

No. It was built specifically for service businesses, not for enterprise software teams. You get a lead inbox, a Kanban pipeline, and contact profiles. We walk you through it on a screen share before handoff and provide a recorded walkthrough you can rewatch.

What if I need a feature you do not offer?

Command tier includes custom integrations on request, quoted separately. If it is a common need we will build it into the platform and all clients benefit.

Do I have to use all the integrations?

No. Every integration is opt-in. If you do not use QuickBooks, we do not connect it. The platform works fine with only the tools you actually use.

Still have questions? Just ask.

Fill out the form below or call us directly. No sales pitch, no commitment, just a straight answer about whether this is the right fit for your business.